SINCE 2008

14 years of tradition.

I give you all my best since 2008 to bring you the best brands!

~Adriana Chiari

meet Adriana Chiari


Cotton Panties

Thong-style panty made of printed cotton and with elastic. The delicate modeling provides firmness and comfort for everyday life.

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learn about our history



Adriana Chiari is the founder of IDA Beauty, originally known as "Natura In London". She started this business from her flat selling Brazilian products door to door in London.