SINCE 2008
16 years of tradition.
Worldwide delivery
We deliver anywhere!
Original Products
Brazilian quality for you.
Secure Payment
Your data is confidential.
The most wanted Collections
I give you all my best since 2008 to bring you the best brands!
~Adriana Chiari
meet Adriana Chiari
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Your hair deserves more!
learn about our history
Timeline
Creation
Adriana Chiari is the founder of IDA Beauty, originally known as "Natura In London". She started this business from her flat selling Brazilian products door to door in London.
Technology
She started selling Natura online, and thought that the next step to help the company grow, was to go into the world of technology.
Family
Over time the company grew and became a family business where new ideas were born forming a new logo. We started selling other Brazilian brands that are vegan and animal friendly.
Gratitude
We are very grateful for the support we have had over the years, we love and appreciate everyone who has supported us, and because of this, we will continue to bring even more of the Brazilian scent into your home.
