SINCE 2008
14 years of tradition.
Worldwide delivery
We deliver anywhere!
Original Products
Brazilian quality for you.
Secure Payment
Your data is confidential.
I give you all my best since 2008 to bring you the best brands!
~Adriana Chiari
meet Adriana Chiari
The most wanted Collections
Your hair deserves more!
well-being
Cotton Panties
Thong-style panty made of printed cotton and with elastic. The delicate modeling provides firmness and comfort for everyday life.
well-being
Lace Panties
Reinforced with 3-point stitching, it has a lining below the lace with 8% elastane, which provides more security and helps to give firmness to the body, helping your posture.
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learn about our history
Timeline
Creation
Adriana Chiari is the founder of IDA Beauty, originally known as "Natura In London". She started this business from her flat selling Brazilian products door to door in London.
Technology
She started selling Natura online, and thought that the next step to help the company grow, was to go into the world of technology.
Family
Over time the company grew and became a family business where new ideas were born forming a new logo. We started selling other Brazilian brands that are vegan and animal friendly.
Gratitude
We are very grateful for the support we have had over the years, we love and appreciate everyone who has supported us, and because of this, we will continue to bring even more of the Brazilian scent into your home.
