Rubelita Professional's SOS Fiber Shampoo is the first step in an intensive treatment for hair that has suffered extreme damage. If your strands are elastic, brittle or lifeless due to chemical processes, this line was developed to restore the structure and health that your hair needs.

Exclusive Repair Technology
Its formula has a fiber repair system that acts from the inside out, rebuilding the thread's resistance bridges. Enriched with Hydrolyzed Collagen and Cupuaçu Butter, it cleanses while starting the process of restoring hair mass.

Why is SOS Fiber essential for you?
Anti-Breakage Action: Strengthens the fiber instantly, preventing the strand from breaking when combing.

Post-Chemical Recovery: Ideal for hair that has undergone bleaching, dyeing and aggressive straightening.

Restoration of Elasticity: Helps to restore a healthy appearance to "rubbery" hair.

Nutrition and Protection: Marrow extract and cupuaçu butter create a barrier of protection and softness.

Economical 1 Liter Bottle: Maximum durability for your treatment at home or professional use in the sink.

SOS Fiber Rubelita Professional Mask

The SOS Fiber Rubelita Professional Mask is the definitive treatment for hair that has reached the maximum level of damage. If your hair is brittle, elastic (rubbery) or has suffered from chemical cuts, this mask provides the solution through deep and immediate reconstruction technology.

Reverse Fiber Max technology
Unlike common masks, SOS Fiber uses Reverse Fiber Max technology, which penetrates the deepest layers of the hair fiber to:

Repair Internal Damage: Rebuilds protein bridges broken by chemicals.

Return Strength: Ends breakage and excessive elasticity.

Nutrition and Shine: Restores the natural shine and health of hair from the inside out.

Benefits of a Salon Treatment:
Intensive Restoration: Especially for chemically treated and weakened hair.

Hydration and Nutrition: Perfect balance that eliminates the "straw hair" appearance.

Anti-Dryness Protection: Creates a barrier that keeps moisture inside the hair.

Real Strengthening: More resistant and full-bodied hair from the first application.

1kg packaging: High performance and savings, ideal for intense hair schedules or professional use.

How to Use (Step by Step):
With clean, damp hair, apply the SOS Fiber Mask along the entire length and ends.

Comb the strands to ensure the product is distributed evenly.

Leave it to act for just 5 minutes (the ideal time for the technology to act without overloading the hair).

Rinse thoroughly and finish as desired.