Our advanced formula uses protein smoothing technology to achieve straight, shiny hair safely, avoiding harsh chemicals.
Protein Smoothing One-Step Progressive Brush - No Formaldehyde
Brazil's first one-step progressive brush was created for those looking for impeccable, safe and practical straightening. Formaldehyde-free, it guarantees smooth, aligned hair with a dazzling shine - without burning, without a strong odour and without damage!
Absolute straightness with no effort and no discomfort
With an exclusive formula and advanced technology, Protein Smoothing Single Step® reduces frizz, controls volume and preserves the health of the hair, guaranteeing soft, light hair with natural movement.
WHY YOU'LL LOVE IT:
- Impeccable straightening from the first application
- Formaldehyde-free and uncomfortable - say goodbye to burning and a strong smell
- Immediate reduction of frizz and volume for more aligned and disciplined hair
- Natural movement and long-lasting shine - your straight hair looks healthy
- Intense hydration and deep reconstruction for stronger, more resistant hair
- Powerful protection against damage, preventing hair ageing
- Maximum practicality - easy application, no need to pre-wash with anti-residue
- FOR ALL HAIR TYPES!
BRAZIL'S NUMBER ONE PROGRESSIVE WHEN IT COMES TO PRACTICALITY!
HOW TO USE?
To begin with, let's guarantee the safety and efficacy of the treatment with a strand test 3 to 4 days before application!
THE PERFECT LIGHTENING:
1. Shake the bottle well to ensure a homogeneous mixture.
2. No need to pre-wash! If your hair has oil, mask or leave-in, just wash it with an everyday shampoo.
3. apply the product to dry hair with a brush, without touching the scalp.
4. pause time: Up to 50 minutes for blonde, coloured, grey or fine hair. OR Up to 1 hour for thick or resistant hair.
5. rinse thoroughly and remove 100 per cent of the product from the hair.
6. protect hair from heat with a heat protectant. LET ME BE Tip: Use Phyto Power Duo Effect Let Me Be Spray for an enhanced effect.
7. blow dry hair completely.
8. flat iron fine strands between 15 and 20 times: Up to 180°C for blonde, coloured, grey or fine hair. OR Between 210°C and 250°C for thick or resistant hair.
9. Rinse the hair and finish with the Let Me Be Protein Mask to restore the pH and keep the hair moisturised.
LET ME BE Tip: For blonde, coloured or fine hair, you can tint after application using a tint to ensure a more balanced and vibrant tone. We recommend the Let Me Be Champagne Mask.
Frizzy Hair Solution with Protein Power
Tired of battling frizz? Our Protein Power formula tames even the most stubborn flyaways. With every use, experience silky smooth hair that stays manageable throughout your day, letting you confidently embrace any hairstyle.
Transform Your Hair, Transform Your Day
Discover how our smoothing treatment gives you sleek, shiny hair without the hassle. Enjoy effortless beauty every day with our advanced, formaldehyde-free formula.
Why Smooth & Shine Hair Magic Stands Out
Unlike others, it offers a formaldehyde-free solution, ensuring safety, shine, and effortless straightening. Experience healthier hair without the harsh chemicals.
Experience Hair Transformation Like Never Before
Safe Straightening Without Formaldehyde
Say goodbye to harsh chemicals! Our formaldehyde-free treatment offers a safe straightening experience. Achieve sleek, straight hair without the burning sensation or strong odors, ensuring comfort and peace of mind with every use.
Your Hair, Perfectly Smooth and Safe
Discover answers to ensure confidence and clarity.
How does this product straighten without formaldehyde?
Is it suitable for all hair types?
Yes, it's designed for all hair types, ensuring everyone can enjoy smooth, manageable hair with ease.
How long does the straightening last?
Results can last up to three months, allowing you to enjoy beautiful, straight hair without frequent touch-ups.
Will it damage my hair?
No, this treatment is gentle and nourishing, providing hydration and protection for healthier hair.
Is a pre-wash required before application?
No pre-wash needed! Simply apply and enjoy the benefits of sleek, straight hair effortlessly.


