{"product_id":"shampoo-1l-mask-1kg-sos-fiber-rubelita","title":"Shampoo 1l + Mask 1kg Sos Fiber Rubelita","description":"\u003cp\u003eRubelita Professional's SOS Fiber Shampoo is the first step in an intensive treatment for hair that has suffered extreme damage. If your strands are elastic, brittle or lifeless due to chemical processes, this line was developed to restore the structure and health that your hair needs.\u003c\/p\u003e\n\u003cp\u003eExclusive Repair Technology\u003cbr\u003eIts formula has a fiber repair system that acts from the inside out, rebuilding the thread's resistance bridges. Enriched with Hydrolyzed Collagen and Cupuaçu Butter, it cleanses while starting the process of restoring hair mass.\u003c\/p\u003e\n\u003cp\u003eWhy is SOS Fiber essential for you?\u003cbr\u003eAnti-Breakage Action: Strengthens the fiber instantly, preventing the strand from breaking when combing.\u003c\/p\u003e\n\u003cp\u003ePost-Chemical Recovery: Ideal for hair that has undergone bleaching, dyeing and aggressive straightening.\u003c\/p\u003e\n\u003cp\u003eRestoration of Elasticity: Helps to restore a healthy appearance to \"rubbery\" hair.\u003c\/p\u003e\n\u003cp\u003eNutrition and Protection: Marrow extract and cupuaçu butter create a barrier of protection and softness.\u003c\/p\u003e\n\u003cp\u003eEconomical 1 Liter Bottle: Maximum durability for your treatment at home or professional use in the sink.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSOS Fiber Rubelita Professional Mask\u003c\/p\u003e\n\u003cp\u003eThe SOS Fiber Rubelita Professional Mask is the definitive treatment for hair that has reached the maximum level of damage. If your hair is brittle, elastic (rubbery) or has suffered from chemical cuts, this mask provides the solution through deep and immediate reconstruction technology.\u003c\/p\u003e\n\u003cp\u003eReverse Fiber Max technology\u003cbr\u003eUnlike common masks, SOS Fiber uses Reverse Fiber Max technology, which penetrates the deepest layers of the hair fiber to:\u003c\/p\u003e\n\u003cp\u003eRepair Internal Damage: Rebuilds protein bridges broken by chemicals.\u003c\/p\u003e\n\u003cp\u003eReturn Strength: Ends breakage and excessive elasticity.\u003c\/p\u003e\n\u003cp\u003eNutrition and Shine: Restores the natural shine and health of hair from the inside out.\u003c\/p\u003e\n\u003cp\u003eBenefits of a Salon Treatment:\u003cbr\u003eIntensive Restoration: Especially for chemically treated and weakened hair.\u003c\/p\u003e\n\u003cp\u003eHydration and Nutrition: Perfect balance that eliminates the \"straw hair\" appearance.\u003c\/p\u003e\n\u003cp\u003eAnti-Dryness Protection: Creates a barrier that keeps moisture inside the hair.\u003c\/p\u003e\n\u003cp\u003eReal Strengthening: More resistant and full-bodied hair from the first application.\u003c\/p\u003e\n\u003cp\u003e1kg packaging: High performance and savings, ideal for intense hair schedules or professional use.\u003c\/p\u003e\n\u003cp\u003eHow to Use (Step by Step):\u003cbr\u003eWith clean, damp hair, apply the SOS Fiber Mask along the entire length and ends.\u003c\/p\u003e\n\u003cp\u003eComb the strands to ensure the product is distributed evenly.\u003c\/p\u003e\n\u003cp\u003eLeave it to act for just 5 minutes (the ideal time for the technology to act without overloading the hair).\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly and finish as desired.\u003c\/p\u003e","brand":"rubelita","offers":[{"title":"Default Title","offer_id":58324397457791,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/D_NQ_NP_2X_991290-MLB110295668246_052026-F.webp?v=1788187981","url":"https:\/\/idabeauty.co.uk\/products\/shampoo-1l-mask-1kg-sos-fiber-rubelita","provider":"IDA Beauty UK ","version":"1.0","type":"link"}