{"product_id":"amend-essential-hair-protein","title":"Amend Essential Hair Protein","description":"\u003cp\u003eAmend Essential Hair Protein is a powerful leave-in reconstructor, ideal for damaged, porous, fragile hair or hair that has undergone transformation processes such as coloring, bleaching, straightening, or relaxing. Its formula repairs damage to the hair fiber, replenishes lost mass and proteins, strengthens the hair structure, and restores density. Enriched with a blend of amino acids and rice, soy, and wheat proteins, in addition to the exclusive FortiProtein System*, this combination promotes hydration, conditioning, and visibly improves the appearance of the hair, reducing roughness and porosity, while providing shine and softness. It also seals the cuticles, reduces frizz, prevents breakage and split ends, and protects against heat sources and mechanical damage. Hair becomes stronger, more aligned, and water-resistant. Dermatologically tested.\u003c\/p\u003e","brand":"Amend","offers":[{"title":"Default Title","offer_id":58069588541823,"sku":null,"price":42.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/selo-1622.jpg?v=1785259903","url":"https:\/\/idabeauty.co.uk\/products\/amend-essential-hair-protein","provider":"IDA Beauty UK ","version":"1.0","type":"link"}