{"title":"Noie","description":null,"products":[{"product_id":"tonalizante-camuflage-light-140ml","title":"Noue Camouflage Light Toning Toner - 140ml","description":"\u003cp data-start=\"136\" data-end=\"563\"\u003e\u003cstrong data-start=\"136\" data-end=\"155\"\u003eCamuflage Light\u003c\/strong\u003e uses high-technology pigments that easily adhere to the hair strands, providing natural camouflage without altering the base color or the hair fiber structure. Its innovative \u003cstrong data-start=\"331\" data-end=\"347\"\u003eammonia-free\u003c\/strong\u003e formula ensures gentle action on both hair and scalp, preserving hair health while delivering a luminous shine. In addition, the formula contains moisturizing agents that help protect the strands during application.\u003c\/p\u003e\n\u003cp data-start=\"565\" data-end=\"931\"\u003eAfter use, white or gray hair is camouflaged with a \u003cstrong data-start=\"617\" data-end=\"632\"\u003egolden tone\u003c\/strong\u003e, creating a more luminous and natural appearance. The hair gains intense shine and a healthy look without darkening its original color. The product hydrates the strands, leaving them soft and well cared for. 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Dry hair completely before application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1386\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1388\" data-end=\"1442\"\u003eApply the product directly to white or gray strands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1443\" data-end=\"1551\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1551\"\u003eDistribute the cream evenly, ensuring all strands are fully covered. \u003cstrong data-start=\"1514\" data-end=\"1549\"\u003eDo not apply to bleached areas.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1552\" data-end=\"1833\"\u003e\n\u003cp data-start=\"1554\" data-end=\"1833\"\u003eLeave the product on for up to \u003cstrong data-start=\"1585\" data-end=\"1599\"\u003e35 minutes\u003c\/strong\u003e, adjusting the processing time according to the desired coverage level. Perform a strand test to determine the ideal processing time if in doubt. For \u003cstrong data-start=\"1750\" data-end=\"1769\"\u003e100% white hair\u003c\/strong\u003e, perform a test with a processing time of \u003cstrong data-start=\"1812\" data-end=\"1830\"\u003e1 to 5 minutes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1834\" data-end=\"1995\"\u003e\n\u003cp data-start=\"1836\" data-end=\"1995\"\u003eRinse thoroughly with water and \u003cstrong data-start=\"1868\" data-end=\"1888\"\u003econditioner only\u003c\/strong\u003e, without shampoo, to ensure proper pigment fixation. If there is excess pigment, shampoo may be applied.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1996\" data-end=\"2054\"\u003e\n\u003cp data-start=\"1998\" data-end=\"2054\"\u003eAfter rinsing, blow-dry the hair and style as desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2055\" data-end=\"2149\"\u003e\n\u003cp data-start=\"2057\" data-end=\"2149\"\u003eAvoid washing the hair for \u003cstrong data-start=\"2084\" data-end=\"2096\"\u003e24 hours\u003c\/strong\u003e after application to ensure proper pigment fixation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nouê","offers":[{"title":"Default Title","offer_id":55417552601471,"sku":"7898605195596","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/1_1000x1000_1ab9a7b0-baeb-4e91-973e-894e8d9d9835.webp?v=1746458081"},{"product_id":"tonalizante-camuflage-medium-140ml","title":"Noue Camuflage Medium Toner 140ml","description":"\u003cp\u003eCamouflage grey hairs with a soft, shiny brown shade without altering your natural colour! 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The ideal finish for stunning locks!\u003c\/p\u003e","brand":"Nouê","offers":[{"title":"Default Title","offer_id":55856308126079,"sku":"0631430167744","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/Foto_Medium_fd63514f-4b3d-4250-a6ef-e3a437c8069c.webp?v=1755004029"},{"product_id":"camouflage-pearl-toner-140ml-for-100-white-hair","title":"Camouflage Pearl (FOR 100% WHITE HAIR)","description":"\u003cp\u003eExclusive hair camouflage for 100% white hair, gentle formula, ammonia-free, with a natural champagne tone and luminous shine.\u003c\/p\u003e\n\u003cp\u003eCamouflage grey hairs with a soft, shiny champagne shade without altering your natural colour! Ideal for those looking for everyday practicality, the ammonia-free formula moisturises while colouring, ensuring a healthy, modern and sophisticated look — all without drying out your hair.\u003c\/p\u003e","brand":"Nouê","offers":[{"title":"Default Title","offer_id":55856312189311,"sku":"0631430167768","price":65.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/Pearl_AVISO_140ML.webp?v=1755004209"},{"product_id":"glow-colouring-60g","title":"Glow Colouring Nouê - 60g","description":"\u003cp data-start=\"128\" data-end=\"432\"\u003e\u003cstrong data-start=\"128\" data-end=\"151\"\u003eGlow Hair Color 60g\u003c\/strong\u003e features an advanced formulation enriched with \u003cstrong data-start=\"199\" data-end=\"225\"\u003eluminous micropigments\u003c\/strong\u003e and \u003cstrong data-start=\"230\" data-end=\"253\"\u003emoisturizing agents\u003c\/strong\u003e that ensure uniform coverage, intense shine, and protection against dryness. Its long-lasting technology locks in color while preserving hair health, preventing premature fading.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"640\"\u003eIt provides \u003cstrong data-start=\"446\" data-end=\"483\"\u003epermanent camouflage of gray hair\u003c\/strong\u003e without altering the natural base color, delivering healthy, long-lasting shine. \u003cstrong data-start=\"565\" data-end=\"584\"\u003eGlow Hair Color\u003c\/strong\u003e offers a professional finish with luminous reflections.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"836\"\u003e\u003cstrong data-start=\"642\" data-end=\"657\"\u003eIndication:\u003c\/strong\u003e\u003cbr data-start=\"657\" data-end=\"660\"\u003eRecommended for those seeking \u003cstrong data-start=\"690\" data-end=\"717\"\u003epermanent gray coverage\u003c\/strong\u003e. This product camouflages gray hair on natural base levels \u003cstrong data-start=\"777\" data-end=\"788\"\u003e3 to 10\u003c\/strong\u003e, depending on processing time and mixing ratio.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"863\"\u003e\u003cstrong data-start=\"838\" data-end=\"861\"\u003eDirections for Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"864\" data-end=\"1258\"\u003e\n\u003cli data-start=\"864\" data-end=\"999\"\u003e\n\u003cp data-start=\"866\" data-end=\"999\"\u003eMix \u003cstrong data-start=\"870\" data-end=\"889\"\u003eGlow Hair Color\u003c\/strong\u003e with the recommended \u003cstrong data-start=\"911\" data-end=\"934\"\u003e10-volume developer\u003c\/strong\u003e, following the proportions indicated in the application guide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1054\"\u003e\n\u003cp data-start=\"1002\" data-end=\"1054\"\u003eApply to dry, detangled hair, distributing evenly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1055\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1057\" data-end=\"1135\"\u003eLeave on for the recommended processing time according to the desired shade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1136\" data-end=\"1258\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1258\"\u003eRinse thoroughly with plenty of water until all excess product is removed. Finish with suitable shampoo and conditioner.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nouê","offers":[{"title":"Default Title","offer_id":56210851135871,"sku":null,"price":57.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/Glow.webp?v=1760381410"},{"product_id":"camouflage-mask-150g","title":"Camouflage Mask 150g","description":"\u003cp\u003eThe Camouflage Intensive Treatment Mask was created to deeply restore and nourish hair that needs immediate repair. Its formula, rich in vegetable oils and precious butters, restores shine, softness and vitality — especially for mature or damaged hair.\u003c\/p\u003e\n\u003cp\u003eWith a creamy texture and fast action, it restores the hair fibre without weighing it down, delivering visible results with practicality and professional performance.\u003c\/p\u003e","brand":"Nouê","offers":[{"title":"Default Title","offer_id":56860668887423,"sku":"7898605196517","price":68.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/IMG-01-v2_1_a283e6c7-f86d-4467-a788-993486ec3831.webp?v=1769627180"},{"product_id":"noue-shampoo-140ml","title":"Nouê Shampoo - 140ml","description":"\u003cp\u003eNouê Shampoo preserves the health of the scalp, prolongs hair treatments and leaves the hair with a natural shine, softness and lightness, without dryness.\u003c\/p\u003e","brand":"Nouê","offers":[{"title":"Default Title","offer_id":56938668654975,"sku":"7898605195619","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/1918\/8276\/files\/Shampoo_Camu.webp?v=1792001162"},{"product_id":"camouflage-mask-150g-1","title":"Camouflage Mask 150g","description":"\u003cp\u003eThe Camouflage Intensive Treatment Mask was created to deeply recover and nourish hair that needs immediate repair. 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